020 3504 0250


I work with a team of specialist associates as well as an in-house team where together we make magic happen, these include:

Diversity & Inclusion Lead
Research & Evaluation Lead
Organisational Development & Design Lead
Safeguarding Lead
Corporate Training Facilitator

I’m Aliya and I provide Personal Assistant Services, organising and scheduling, taking care of the back office as well as project administration. We pride ourselves with the many clients we work with and enjoy making a difference to many in this sector.

I am a friendly soul who finds joy in the simple things of life. You’ll often find me with a paintbrush in one hand and a captivating book in the other. When I’m not lost in the world of colours and words, I’m out exploring the world with my amazing family, making cherished memories along the way. I believe, adventures are best when shared.

I’m Louwella, your Executive Assistant to Director Toni McLelland. I live by the mantra “Compassion in Every Task, Success in Every Step”, which not only defines my professional journey but also adds a unique spark to my personal life. My life is a testament to my unwavering commitment to making a positive impact.

In my free time, I’m an avid poetry enthusiast, an adventurous soul who thrives on activities like hiking, and a proud plant parent, nurturing a vibrant green collection.

I’m Sonia and I provide project support in the social care sector. My background is in specialist complex needs providing housing support and delivering enhanced support services through trauma informed approaches for individuals.

My years of experience also stems from working in a person-centred way with individuals from children and adult services, including homelessness. Working with 1st Life Group, we are passionate and interested in making a real difference in the lives of many vulnerable individuals.

We achieve this by supporting organisations serving vulnerable individuals and are able to offer support to various services within the social care sector.

In my spare time I love African dancing and the arts, listening to music in my spare time, and enjoy exploring other parts of the world as well as listening to spoken word.

Toni McLelland (MSc FRSA)  Director

Hello, I’m Toni, your Critical Friend, Business Mentor and founder of 1st Life Group.

I thrive off a challenge and enjoy navigating complex situations. However, I like nothing better than getting stuck into a project where I can empower and inspire leaders, who in turn flourish and get results. The way I deliver is unique, engaging and empowering. Most of my clients refer to me as “fairy dust personified” and I relish creating an impact, adding value and making a positive difference to leaders and organisations.

With over 30 years’ experience in criminal justice, specialist education, care and the public sector spanning local authorities, the Home Office and the Ministry of Justice, I am no stranger to handling large scale situations and programmes, as well as high profile crisis or change situations.

My experience is vast as I’ve consulted on and delivered diversity training to the Metropolitan Police and Prison Service, worked on the London riots, the Stephen Lawrence enquiry, Grenfell, as well as MOPAC (Mayor’s Office for Policing and Crime), and multi-million pound feasibility initiatives for the Mayor of London.

Having held leadership and strategic roles since 1994, managing large teams and multi-million pound budgets, my vast experience spans strategic business development, continuity and contingency planning, crisis, change management and compliance. I deliver with DEIB and compassion at the heart empowering as I go. I am keen to share and assist leaders with being great in business requires not only great visions but a combination of great people, leadership and business acumen.

I also am an RSA Fellow, committed to lifelong learning, change and impact.

Practicing what I preach, I am a compassionate leader driven by my 4P’s in business: Purpose, People, Planet, Profit, and I have a reputation of delivering results, so if it’s results you are looking for then look no further.

It’s not all work and business as I’m a netball lover and love music so could think of nothing better than coaching or watching my team play in my spare time whilst listening to the music of winning of course…

I look forward to working with you.

If you would like to book Toni to host or keynote at an event, or to find out about our services, please enquire here.

Alternatively, book a consultation here.