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All case studies are clients working within the social impact, justice and mobility or social and public interest organisations. Others were looking for further professional development to secure board or C Suite roles or starting out in business as a social entrepreneur.

We have a reputation of delivering results and built business from referrals and repeat satisfied clients.

We are good at what we do, but don’t take our word for it. See what our clients had to say…

Case Studies

Start up and Social Entrepreneurship

This client came to us without clarity in direction after being made redundant at work. Our client completed a 12 week 1-1 programme with Toni and within 2 months was hitting their 10k a month goal.
This is what they said -

“Dearest Toni Just wanted to thank you for everything you have done to support me. Your Toni’s Fairy Dust has gone a long way to me thriving with my family, life and my new business! You are a very inspirational person and a most caring accountability partner! 🙂 Looking forward to reaching out soon for phase 2 but in the meantime, thank YOU with all my heart.”


This start up was failing. Cashflow was sporadic and money management wasn’t great. This client went from 4 months in arrears, not being able to pay the rent to 110k turnover in only 8 months and 4 months ahead of their annual target.
This is what they said -

You are the best investment I have made on myself. I feel so excited today about everything and feel I have really turned a corner thanks to you and Rob. I have just paid you as well without feeling terrified that I was going to run out of money! Wowo!

Professional Development

This director felt stagnant in their growth. Their earning was not reflective of their experience, knowledge, and efforts. We assisted with giving them purpose and direction, revamping their CV and biography, positioning them for interviews and gave tips with focus on impact. After numerous applications and not an offer in sight, it felt like they were unable to break the cycle until our intervention when they secured a Chief Executive role earning £17k more than their previous role within 3 weeks. This is what they wrote…

“Good evening Toni, Once again I want to thank you for all your help and support. I regret not meeting you sooner for interview techniques sharpening which you helped me to nail this position, always grateful. Once I take up the position, I would like to explore with you the possibilities of how you can support the organisation moving forwards as they could do with your assistance!”


This client was looking to develop their C Suite portfolio after working with Toni for 3 months and secured a CEO role paying £50k and was shortlisted as one of the two candidates in the final interview for roles valued at £120k (on 3 occasions) with 2 offers.

Interview preparation tips to secure the role - “Good evening Toni and thanks a million. This information is Top Drawer.” Post Probation - “Hi Toni, I passed my probation. Chair and vice chair are happy with my leadership. Thank you for all your support

Organisational Development

This client had been trying to register a charity for 18 months and had been knocked back several times- with our intervention working with the trustees and implementing required due diligence for compliance charity registration was achieved within 8 weeks This is what they said -

Thank you so much. Toni you are an incredible lady and we couldn’t have done it without you.”


This PLC client was rapidly losing money, they were in crisis and help was needed. After undertaking a review of the finances, it was discovered within 2 weeks that there was in excess of 1 million pounds of uncharged occupancy fees.

Also, staff payments and overuse of agency staff was identified as additional major contributory factors totalling £300,000. A remedial action plan was put in place to salvage the service post claiming occupancy fees due. This is what they said -

Toni thank you so much for your swift and robust actions to identify shortfalls within our finances. This has undoubtedly rescued the service and things are now looking hopeful, thank you so much for your diligence, we are indebted to you.

Corporate Training

A really inspiring session, not only great content but also the way Toni presents, the time for reflection between slides and the way she communicates - brilliant, really useful and thank you for putting on.


WOW - that was epic. I learnt so much and have so much to reflect on. And 112 colleagues joined too. It was a delight to meet you this morning and thank you for your energy, insights, wisdom and compassion.


Hi Toni, I just wanted to say a massive thank you for your session today. We really appreciate you taking part in our Organisation Development. All really positive initial feedback about how engaging the session was and how amazing you are (of course!)


I loved this Toni, you are so informative and really highlight the small things that we can do to make a difference.

Community Memberships

Mind blowing call today - one word-wowza - what an incredible way to start the week with such incredible conversation and listening.


Thank you Toni McLelland for organising this, it was an amazing experience to be a part of and a privilege to be share.


Toni that was a great. I have never seen you live in action before and that was quite a performance. I was staying away from social media platforms for a few days until I saw you pop up. It was really empowering and thanks for brightening my day”.


Toni you are a legend, never forget the vakue in who you are and what you do…..its a true pleasure having you in my connection. I feel magic , love and mystery from a new place within.

Keynote Keynotes include leadership development, compassionate leadership, inspiration and empowerment

I got your sprinkle first-hand. And it made a difference. Thanks, Toni, for being with us at the program.


Toni McLelland MSc thank you for the fantastic talk and presentation and for encouraging students to step out of their comfort zones. Your efforts are greatly appreciated, and your guidance will undoubtedly help students grow both personally and professionally.


Thank you very much Toni McLelland #TonisFairyDust brightened up the lecture theatre and the day!


I got your fairy dust sprinkle first hand and it made a difference, thanks Toni for being with us on the program.

Recognition Includes:

• Recognised by Equality and Human Rights Commission (EHRC, formerly CRE) for Street Crime Initiatives
• Recognised and awarded LinkedIn Top Voice for Organisational Development, June 2023
• Recognised by LinkedIn as a Top Voice for Mentoring, July 2023
• Crea Global Awards and Brains Magazine 2022 for contributions towards Sustainability and Mental Health Projects
• Nominated and shortlisted for the Social Audio Person of the Year 2022
• Leading expert in Crisis Navigation (UK)
• Regular panel host for GRC and PRIVSEC Global

Any one of these case studies could be yours, let’s make it happen. It starts with a call.

Client Testimonials

Organisational Change Ian Carter - Wales, UK

"I had the pleasure of working with Toni at a time when I was going through a change management process in a previous role. Having grasped the brief, I was impressed by Toni's initial approach to facilitating an away day for me and my team, and when the away day was delivered Toni engaged the entire team and I saw the morning as a success. Whilst having some fun elements to the day, because of her approach, Toni was able to cut through the tension and identify the underlying issues. It wasn't just me that was impressed with Toni's approach, the team were too and without exception they found the day to be useful. Following the away day Toni provided clear and professional feedback which I was able to utilise to help support change."

Business Growth Mike Vacanti - USA

"There is a gap between vision and execution in most businesses, institutions, start-ups, and social programs. Toni bridges this gap. She is an extraordinary person with exception skills. She is consistent and constant in her values and presence. Toni moves the ball forward in all endeavours, she is professional, and mission driven. Leading through crisis and change is a unique, exceptional skill set, created through depth of experience, constant learning and wise grounding in ethics and values. Toni is so solid. She knows who she is and helps so many see the path ahead and plan the necessary steps forward. Toni has vision combined with understanding and the business chops to advise, teach and deliver. Toni is an all-star facilitator, strategist, and critical friend. We all need some of Toni's magic in our lives."

Business Growth Dennis Pitocco - USA

"Rarely have I encountered a professional as motivated, compassionate, and forward-thinking as Toni. Her solid work ethic, perseverance, integrity, and extraordinary ability to deliver beyond expectations again and again is beyond reproach. In summary, Toni just "gets it done" on time, on target, every time. Her leadership skills are both rare and remarkable, distinguishing Toni from so many other top tier professionals."

Organisational Change Alastair Smith-Agbaje - UK

"Toni is a consummate professional, driven, meticulous, possessing great skill and ability to grasp the essential details of a brief and deliver on time with high quality! I had the pleasure to work with her on a youth project at very short notice, with a very tight deadline. The task required comprehensive details of youth work legislation, government and local authority knowledge. Toni delivered, I was very impressed with her support, attention to detail and assistance throughout the whole task. Looking forward to working on similar projects in the future, I will certainly be recommending Toni's services to my colleagues and other organisations, I know could benefit from her depth of knowledge and experience. Toni is top draw."

Startup & Social Entrepreneur Diana Osagie - UK

"We had a coaching session, then a meal and my business life changed, what greater recommendation can I give? The chance to bounce ideas with her, talk things through in a safe but stretching space- it allowed me to make the changes necessary to move my business forward. Toni is funny, friendly and an expert at what she does. Don’t baulk at the price, this level of expertise is valuable, if you want diamonds you can’t expect to pay Poundland prices! I love working with her... you will too."

StartUps – Social Impact Ian Evans - UK

"Toni is a valuable person to have on your side and excels as a critical friend in business. Toni provided excellent constructive feedback on a funding proposal for an organisation she has been instrumental in supporting the CEO to build up from the ground. Toni’s in-depth knowledge of the client’s service and what they needed, helped tremendously. I have introduced Toni to my clients so they can benefit from her skills and knowledge, and I would not hesitate to do so again."

StartUps – Social Impact April D. Patterson - USA

"Due to her strategic expertise and guidance, within one week of me implementing the plan mapped out by Toni, my business soared, and I am so grateful! I highly recommend Toni McLelland MSc! She has literally helped me scale my business AND a high ROI was achieved within the first month of hiring her! Definitely worth the investment."

StartUps – Social Impact Yvette Dooley - UK

"Toni is an absolute pleasure to work with. Her subject knowledge is so varied and her expertise in each of these areas has proved to be astonishing. Her ability to bring out the best in a person and their business potential is phenomenal. She demonstrates a clear passion for supporting individuals on their pathway to success, and to make sure success is achieved she will leave no stone unturned. If you really are ready to launch or relaunch your business, I would absolutely recommend Toni McLelland. If you’re feeling as if you are at a crossroads, do not hesitate to contact her. Her profile, as informative as it is, does not do her justice."

StartUps – Social Impact Sandra Harrison - UK

"Toni was recommended to me as I required a business coach. Firstly, her professionalism, experience and commitment are outstanding. Toni supported me in many ways and made me face my fears and filled me with confidence and excitement in the progression of my business. Toni has given me the tools required for business and how to strategically position myself. Toni’s sessions always left me empowered and ready to take on the world. Her humour and honesty need to be commended. If you are seeking a business coach look no further. I passionately believe you can achieve any goal you want if you have the tools to help you. Toni gave me those tools. I cannot thank you enough Toni."

Organisational Development Annys Darkwa - Wales, UK

"The Rhondda Hub for Veterans would like to thank this extremely wonderful lady for all the hard work and time that has been giving to us. An extraordinary Lady."

StartUps John Espirian - Wales, UK

"Toni gave me practical, honest advice in a 1-to-1 consultation about how to think about a new revenue stream for my business. She lives up to her billing of being a "Critical Friend", and I'd recommend anyone to speak with her if they need no-nonsense direction for their business. Thank you, Toni."

1-1 Executive Development Shelley Aldred - UK

"Toni will turn you inside-out, make you look at yourself from unfamiliar perspectives and then summarise you in a way you might not recognise at first, but she is prospecting for gold - and finds it where others fail to dig! Thank you, Toni."

StartUps - Social Entrepreneur Lorna Ponambalum - UK

"In the hands of a gifted woman, great things happen”. (Gift Gugu Mona) That is certainly true of Toni McLelland. I have been working with Toni on and off for over a year now. In that time, she has helped me so much to realign my life, believe in myself and guide me on a path to achieve my professional goals and develop my business. Toni is like a whirlwind of ideas and actions to the point where I am inspired and my head spins with excitement. If you want a business coach or mentor who will challenge you, offer a listening ear and support you with some laughter along the way, then I would recommend Toni. She is the fairy godmother of the business coaching world spreading her fairy dust with a smile when required."

1-1 Executive Development K.S - UK

"I would like to say a big Thank you to yourself and Rob with regards to my life coaching, I feel that the transformation has improved my confidence and I have a clearer picture of what is important to me and, as a result I am finally and taking steps towards achieving my goals."

1-1 Executive Development Jo Phillips - UK

"I recently spent with time with Toni in her capacity as personal mentor and coach. WOW, what an impact this woman made on me in the space of several hours. Toni really listens to you, takes a very keen interest in your wants, needs and desires and then somehow manages to come up with a plethora of suggestions and ideas to start you on the road to a re-discovery of yourself and your worth aligned with the practicalities of what you need to do to make it happen. I found our time totally invaluable and priceless. I would highly recommend you talk to Toni for either personal or business direction. The coaching I received was of exceptionally quality and integrity."

Corporate Training Vivian Acquah - Netherlands

"Toni McLelland MSc recently spoke at Amplify DEI Summit, where she shared inspiring top DEI nuggets about how companies can keep the fires at bay! She talked about how to humanise the workplace & avoid a tribunal that could be costly and damage the company's reputation. Toni is a dedicated advocate for equity and inclusion. She opens doors and creates valuable connections. When she sprinkles her fairy dust like "Salt Bae," you know she is dropping golden nuggets. Toni spoke up about personalisation in the workplace, she is a critical friend, intermediary & business mentor who has experience in applied criminology, learning, and behaviour, with 30 years of experience specialising in crisis management, transformation, culture & change across all sectors. If you are looking for these power skills in a speaker, consultant, or expert, then Toni McLelland MSc is a perfect addition to your event/company."